Dental Practice Website

The Brief

A family and cosmetic dental practice needed a website that reflected the quality of care they provide in person. Their old site was outdated, difficult to navigate on mobile, and had no online booking capability. New patients were calling to book instead of doing it online, which tied up front desk staff during busy hours.

The practice wanted a site that felt warm and modern, made booking effortless, and positioned them as the go-to family dentist in their area. They also needed individual service pages for treatments like cleanings, cosmetic work, and emergency care to capture patients searching for specific procedures.

What We Delivered

We designed a clean, calming website with a teal and white colour palette that reflects the practice’s approachable personality. The hero section immediately communicates their core proposition: comfortable, modern dentistry with transparent pricing and online booking in under a minute.

The “Book an Appointment” call-to-action appears above the fold on every page and connects directly to their existing patient management system. On mobile, a persistent tap-to-call button ensures patients with urgent needs can reach the office instantly.

Trust signals are woven throughout: a 4.9-star rating from 600+ local patients displayed prominently, a “Now accepting new patients” badge, and clear indicators that the practice is licensed and insured.

Service Pages and SEO

Each treatment the practice offers has its own dedicated page: family dentistry, cosmetic procedures, orthodontics, and emergency care. These pages target specific search queries patients use when looking for dental services in the area, like “cosmetic dentist near me” or “emergency dental care [city].”

The site structure follows a topic cluster model, with the homepage as the authority page and individual service pages supporting it with specific, search-optimized content.

Results

The new site reduced front-desk phone volume for basic booking requests by moving routine appointment scheduling online. The practice reported an increase in new patient inquiries within the first month after launch, with patients specifically mentioning the website’s ease of use and professional appearance during their first visits.